Haworth, Bamboo Series
The project called for emphasis on the characteristics of the product which were flexibility, growth, strength and versatility. The concept for this project was “TheStory of Bamboo” and its introduction tells about the characteristics of the plant, from which the collection got its name.Within the book, the characteristics of the product arefurther emphasised through visual storytelling.The abridged version of the brochure was wittily called “The Short Story of Bamboo.” A complimentary giftfor their launch party came in the form of wheatgrassseeds, premixed with soil, in a spiffy little box.The brochures were printed using tree-free paper for a natural feel.

Deliverables: Identity, Brochures, Press kit folder, Invitation Card, Premium Gift, CD and Packaging
Published on: 
2012
Graphic Design, Print Design
  • Haworth, Bamboo Series
    Showcased in Victionary’s publication of “Great Graphic Design”.


  • The project called for emphasis on the characteristics of the product which were flexibility, growth, strength and versatility. The concept for this project was “TheStory of Bamboo” and its introduction tells about the characteristics of the plant, from which the collection got its name.Within the book, the characteristics of the product arefurther emphasised through visual storytelling.The abridged version of the brochure was wittily called “The Short Story of Bamboo.” A complimentary giftfor their launch party came in the form of wheatgrassseeds, premixed with soil, in a spiffy little box.The brochures were printed using tree-free paper for a natural feel.

    Deliverables: Identity, Brochures, Press kit folder, Invitation Card, Premium Gift, CD and Packaging